fusion-2024

Looking back at a successful sponsorship of the AEO Forums

Tue, 25 Feb 2025 12:09:48 GMT

Fusion enjoyed a packed day at the AEO Forums earlier this month. The theme for this years’ event was Collaborate to Innovate, and this message was captured throughout the day in the numerous panels, workshops and networking opportunities.

The 2025 Forum was particularly special for Fusion, as we took on sponsorship of the event , as well as providing the registration services , including front-of-house staffing and self-service badging, facilitating a quick and easy entry for everyone in attendance.

In keeping with the theme of the day, there were three busy streams across Marketing, Sales and Ops, all kicking off with social impact consultant from It Takes A Village Collective, Chloe Davies’, discussion on Breaking Barriers: The power of community-led innovation. She demonstrated how she’s embedded community values into every aspect of her career, sharing proven strategies on how to identify and break down misaligned goals and silos before they form.

Steve Russell, Fusion’s Director, said:

“For me, the keynote delivered by Chloe Davies of It Takes a Village Collective was a standout moment. Her timely and inspirational reminder of how collaboration and understanding are crucial to the success of society, was an inspiring segue into Friday’s events.”

The event then split into its three streams of activity, with a wealth of knowledge spread across all three areas from numerous speakers . We learnt how to unlock our creativity to drive innovation with Dave Hall, CEO of the Ideas Centre Group; gained insights into leveraging AI to optimise sales from Andrew Davis, Digital Consultant & Workshop Leader; and did a deep dive into data centricity, discovering how to get to the heart of the target audience with AJ Rajeswaran, Founder & CEO of CXDATA.

Each discussion was lively and packed with useful insights to take away, sparking more opportunities for networking and continued debate in the refreshment breaks afterwards.

Herbert Jan Hamersteen, Account Director for Fusion, said:

“Attending the AEO Forums once again was an absolute pleasure—marking my fourth consecutive year at this incredible event. The AEO continues to be a vital organisation for the British events industry, providing invaluable insights and fostering meaningful connections. The sessions throughout the day were inspiring, offering fresh perspectives on the evolving landscape of our industry. Of course, one of the highlights was reconnecting with so many colleagues, friends, and industry peers.”

Following the AEO Forums we had the pleasure of being an event partner of the AEO People’s Awards , where there was a chance to recognise some of the incredible professionals making events happen.

“The AEO People’s Awards was another standout moment,” said Herbert, Account Director for Fusion .

“As a sponsor, it’s always a privilege to play a small part in recognising the outstanding talent that drives our industry forward. However, this year was particularly special for me, as I had the honour of serving on the judging panel—a great experience. Seeing first-hand the dedication, passion, and innovation within our industry was both inspiring and rewarding.”

Awards were presented across 11 categories, covering a breadth of industry roles and shining a spotlight on some of the outstanding work that takes place within our industry. It was the perfect way to wrap up a fantastic day with AEO, ensuring every area of the event was touched upon and recognition correctly shared.

Herbert added:

“A huge congratulations to all the nominees and winners - your hard work and achievements continue to shape the future of our industry. Looking forward to another fantastic year ahead!”

If you would like to find out more about how Fusion can help you create better events , head over to our website to discover what we can do. From pre-event planning to registration and other on the day support, all the way through to reporting and post-event analysis, Fusion has the tools you need to deliver outstanding events and enhance the experience for your attendees.

Fusion helps major UK events provider launch debut London exhibition

Mon, 12 Aug 2024 12:42:02 GMT

The client:

CloserStill Media

The background:

CloserStill Media is an award-winning UK business with a global reputation for delivering large-scale events. The company runs over 100 market-leading B2B exhibitions, events and gatherings.

Focusing on business technologies, future transport and infrastructure, and healthcare, CloserStill Media has over 600 employees and operates in six countries worldwide.

However, despite its large team, delivering multiple events – often simultaneously – requires additional outsourced support.

With a longstanding history of assisting CloserStill Media on key activities such as event registration, badge mailing and database management, Fusion was appointed to support the healthcare division in delivering its annual Care Show Birmingham and launching the inaugural Care Show London in April 2024.

“The healthcare sector has specific requirements, particularly from a regulation perspective, which can make managing healthcare and pharmaceutical events challenging. Fusion is not only highly experienced in navigating these nuances but also helps us navigate them at key points in the event cycle. We have a great relationship with Fusion, and the team is always very accommodating when we have additional requests.”

Heidi Rasanen, Marketing Manager, Healthcare Portfolio at CloserStill Media

The project:

Care Show Birmingham has been a successful exhibition for several years and welcomes over 4,000 attendees annually.

When the decision to launch Care Show London was made, CloserStill Media drew on Fusion’s experience of helping to deliver the established Birmingham exhibition.

After the registration requirements were briefed, Fusion quickly went about building the form that would underpin the show’s entire registration process.

Additionally, Fusion contributed to CloserStill Media’s strategic communications plan by producing and mailing the event badges out to over 6,000 people who had registered to attend the inaugural exhibition.

Fusion's on-site team was also called upon to provide support during the two-day event, manage the registration desk, and ensure that each attendee's experience was optimised.

By the end of the two days, the Fusion team had helped CloserStill Media welcome over 3,300 people to Care Show London.

The result:

Through its longstanding partnership, Fusion has helped CloserStill Media:

Expand its Care Show event series by providing professional registration services and badge distribution management at the first-ever Care Show London.
Welcome 7,300 attendees at both Care Show events.
Manage its internal resources by providing a professional and highly experienced on-site events team for both events.

“Fusion is an important partner that enables us to do things that we simply don’t have the resource internally to manage. When it comes to the registration process, we never have to think about it as we always know it’s in hand. Similarly, despite the high volume of badge mailings, we always have complete confidence in Fusion’s ability to ensure that every badge is distributed. And their on-site experience is unrivalled. There are many providers who can manage the registration process but there’s nobody else that can do this AND effortlessly work alongside our own team on the day by providing experienced on-site support.”

Heidi Rasanen, Marketing Manager, Healthcare Portfolio at CloserStill Media

CloserStill Media moves closer still to Fusion

Mon, 12 Aug 2024 12:42:00 GMT

The client:

CloserStill Media

The background:

With a growing portfolio of award-winning brands, CloserStill Media has become renowned for hosting high-quality, industry-specific exhibitions, conferences, publications, and communities internationally.

Having already committed to working with Fusion across the other half of its healthcare portfolio, the business chose to award Fusion the contract to deliver its five remaining national healthcare events, including Best Practice London, Women’s Health Professional Care, Clinical Pharmacy Congress, Best Practice Birmingham, and Respiratory Professional Care.

After taking up a free trial offer from a Fusion competitor to launch Clinical Pharmacy Congress North , a brand-new event, CloserStill Media decided that Fusion should manage the event going forward.

“We’ve always been incredibly happy with Fusion, but an internal decision to take up the offer of a free trial service from one of its competitors for one entire event was taken. As the working relationship just wasn’t there with the supplier we were trialling, delivering the event became incredibly stressful. Furthermore, the level of service Fusion offer us is something that the competitor simply couldn’t offer. We know Fusion, we know what to expect from Fusion and we know how to work with them to get things done. After the trial, we invited them to manage Clinical Pharmacy Congress North going forward.”

Jason Andika-Smith, Group Marketing Manager, Healthcare Portfolio at CloserStill Media

The project:

CloserStill Media run more than 100 market-leading B2B events and gatherings. Even the smallest healthcare events see 100 exhibitors, a conference programme across six theatres, and 15-20 seminar sessions, attracting a minimum of 1,000 people.

For these events to succeed, CloserStill Media needs additional support from Fusion to ensure each one runs smoothly.

The result:

Since appointing Fusion to support its healthcare events portfolio, CloserStill Media has:

Managed registrations for all visitor types and exhibitors.
Used lead scanning management to collect real-time attendee data.
Received on-site support from Fusion's events experts, including an Account Manager and Technical Manager.

“We’ve forged a strong working relationship with Fusion over the years. Their service is far better than their competitors and the value for money they provide is excellent. They’re extremely reliable, the team has been extremely loyal to me as a client and they always help me out of a tight spot when things pop up last minute. It’s always a pleasure working with Fusion; in fact, they’ve become a security blanket in that they always give me the confidence and reassurance that each and every event will be a success.”

Jason Andika-Smith, Group Marketing Manager, Healthcare Portfolio at CloserStill Media

Fusion Shines Playing a pivotal role at the AEO Excellence Award

Mon, 12 Aug 2024 12:41:59 GMT

Fusion had the honour of attending The Association of Event Organisers (AEO) Excellence Awards this year, honouring the top achievers in the events industry.

The remarkable venue provided the perfect backdrop for a spectacular day filled with celebrations, entertainment, card tricks, backflips, dancing, and so much more. Joined by 1,000 guests representing the pinnacle of the events industry, we celebrated their extraordinary achievements of the past year, and with a 23% increase in entries, it was no surprise that the competition was intense.

As Official Registration Partner of Choice for all of the Association of Event Organisers (AEO) events throughout 2024, and headline sponsor for this event, the Fusion team were out in full force ensuring guests received a warm welcome and enjoyed a seamless registration process. The event also provided an excellent opportunity for our team to connect with fellow industry professionals and partners .

Rich Mullens, Product Director, Fusion shared his thoughts on the event:

" We thoroughly enjoyed spending time with and celebrating both our Fusion clients, and team for creating and delivering outstanding global events at the (Ibiza themed) AEO excellence awards. Huge congratulations to all the winners - we look forward to bringing even more 'magic' to future events where innovation meets excellence ."

The winners

Dara Ó Briain, celebrity comedian had the pleasure of revealing the 28 winners on the day ranging from organisers’ achievements, standards of excellence from venues, marketing campaigns and contractors throughout the industry. One of the highlights was Carina Bauer, CEO, IMEX Group who won Outstanding Contribution to the Industry Award recognising her exceptional leadership and commitment to values-driven business practices.

Chris Skeith OBE, chief executive of AEO, said, "The AEO Excellence Awards celebrate the outstanding achievements and dedication of professionals across our industry. These winners showcase the innovation, leadership, and commitment to excellence that drive our sector forward.

Fusion sponsors

Fusion was delighted to sponsor firstly the Best UK Tradeshow – 2001-4000sqm category. Mark Turtle, was thrilled to present the trophy to this year’s winner - Recruitment Events Co who were acknowledged for innovative design, emotional connection, and data-driven approaches at RecFest UK 2023 .

Mark shared his thoughts on the day: “It was an honour to attend this event with the team as headline sponsor and to celebrate the incredible and inspiring industry we are fortunate to be part of. To be a winner at this event is truly a sign that you are excelling in what you do.”

The London Vet Show by CloserStill Media took home the accolade for Best UK Tradeshow 4,001SQM - 8,000sqm who were recognised for their remarkable achievement in marketing, rebook rate, commercial success, and continuous innovation. Harry Ewins presented this award and said: “ It was brilliant to present the award to our valued customer CloserStill and see some familiar faces on stage. The AEO awards are always a great day, catching up with clients and friends in the industry as well as spending time with my fantastic colleagues outside of an exhibition venue for a change”

We look forward to bringing you more news on AEO events throughout the year, and in the meantime, you can see the full list of winners at aeoawards.org

Celebrating over a decade of success

Tue, 21 May 2024 15:29:33 GMT

The Association of Event Organisers (AEO) is the trade body representing companies which conceive, create, develop or manage trade and consumer events. Run by its members for the benefit of its members, it has for over 100 years supported the events industry.

The AEO Excellence Awards is their flagship event, representing the best that the events industry has to offer, showcasing the amazing achievements within the industry over the past 12 months.

Every year, the illustrious event recognises and celebrates organisers’ achievements, standards of excellence from venues and service quality by suppliers and contractors throughout the industry.

Fusion is the ‘Official Registration Partner of Choice’ for all of the Association of Event Organisers (AEO) events throughout 2024. We are delighted to play such a valuable role in addition to building on our long-standing relationship.

But why are the Excellence Awards so important? Firstly, consider the crucial role exhibitions play in showcasing Britain’s finest assets both domestically and internationally. To understand the magnitude of the events market, it’s beneficial to review the report produced by the Events Industry Alliance (EIA) .

Key data from this report revealed that in 2022, approximately 969 exhibitions were held at the UK's major exhibition venues, attracting an estimated 6.11 million visitors and 122,500 exhibitors. The direct impact of these exhibitions in the UK that year was:

£9.4 (€11.0) billion of output (business sales)
99,000 jobs
£4.6 (€5.4) billion of GDP (representing a contribution to UK GDP)

That’s a lot of events, a vast number of people and a significant amount of money. Making all of this possible demands’ considerable skill, experience, planning, support, and technology. The AEO Awards acknowledge all the elements that contribute to the sector's success. They celebrate not only the frontline individuals but also the operational and marketing personnel who are often the unsung heroes.

The Excellence Awards offer an ideal occasion for everyone to unite in celebrating excellence and enjoying themselves while recognising the remarkable achievements of this sector. However, the primary benefit is the opportunity to build genuine connections with fellow industry professionals and partners.

This year’s celebration of excellence promises to be incredible experience, with a record-breaking 23.5% increase in entries compared to 2023! The shortlist for the Excellence Awards 2024 is out, and Fusion is immensely proud to be part of the event. We’re thrilled to see so many of our esteemed partners, including CloserStill Media , Nineteen Group , and Clarion Events , make the shortlist.

IET adopts Fusion’s small-to-medium-sized exhibition solution

Tue, 21 May 2024 15:23:05 GMT

The client:

Institution of Engineering and Technology (IET)

The background:

The IET, an organisation that seeks to inspire, inform, and influence the global engineering community to engineer a better world, has existed since 2006 after the merging of the Institution of Electrical Engineers and the Institution of Incorporated Engineers.

Now, with a worldwide membership of around 160,000 people across 153 countries, the IET has a global reach – and a growing global events programme that needs managing throughout the year.

The IET uses Fusion to deliver event support at ECOC and CIRED, two large-scale conferences and exhibitions it organises. However, the IET also organises smaller events where the scale of support Fusion delivers isn’t required.

Desiring to tap into Fusion's expertise for smaller events, the IET signed up for Fusion’s new product, Fusion2Go. This pared-down exhibition registration solution includes Fusion's proprietary events software but excludes the physical deployment of their team.

“For ECOC and CIRED, we need Fusion’s large screens and team of people on the ground. But for events that welcome 100 – 200 people, we don’t. I was interested in Fusion’s technology that underpins large-scale events, but I wanted to replicate it across smaller events. Essentially, I wanted a pick-and-mix approach that enabled me to select the aspects of Fusion we could manage ourselves.”

Simon Blows, Head of Event Operations at the IET

The project:

In February 2024, the IET became the first organisation to employ Fusion’s self-managed event registration product.

While badging can be frustrating, Fusion2Go makes it seamless. The entire setup, including laptops and printers, is delivered to the IET offices, and a member of the Fusion team trains the IET team on-site.

Now, using Fusion2Go, the IET can manage the entire badging process for events welcoming up to 400 people.

There are already eight UK events in the pipeline that will adopt this approach. And, with plans to increase its presence across Europe, the IET is set to roll out this cost-effective approach worldwide.

The result:

Since adopting Fusion2Go, the IET has achieved the following:

Improved the layout of its registration desk at smaller events by removing the clutter and time associated with managing pre-printed badges by delivering ‘badging on demand’.

Accessed Fusion’s technology for smaller events without committing to the full package typically required for large-scale events.

Gained the confidence to deliver badging on demand for up to 400 people using its in-house team.

“With Fusion2Go, we can use Fusion’s technology to its fullest capacity but without using its personnel, which means we can maximise our own team. We also still benefit from Fusion’s support, which is very good and they always make sure that our team is well-equipped to handle everything during an event. Our relationship with Fusion will now grow with our global events programme.”

Simon Blows, Head of Event Operations at the IET

10 ways event networking apps are enriching the attendee experience – PART 2

Mon, 13 May 2024 11:01:25 GMT

In part 1 , we covered how networking apps, including our own app, Fusion Visit, can aid event planning, maximise a visit to an event, and facilitate interactivity and engagement in speaker and seminar sessions.

In part 2, we'll continue exploring how networking apps transform the events sector. But before we do, here's a recap of what Fusion Visit is and what it does.

The output of a quarter of a century’s work in event management, Fusion Visit is the distillation of everything we’ve learnt along the way. From personalising the user experience to making things easier to find and simpler to access, Fusion Visit has become an industry-wide solution to multiple – and often complex – event-based problems.

With that in mind, let's look at the final five ways networking apps make events easier for everyone involved.

6. Keep it personal

We're proud to say that our app is significantly advanced when it comes to personalisation. Through the algorithms we've created, Fusion Visit suggests relevant sessions, seminars and exhibitor details based on the data users share.

Personalisation ensures all suggested content is relevant, increasing the chances of user engagement. The best part is that when users download the app from the Apple Store or Google Play, Fusion Visit is wrapped in the brand of the event they're going to (they don't even know it's Fusion Visit!).

7. Real-time communication

As an attendee, there’s nothing worse than receiving irrelevant content. Second to that is receiving information too late - or missing it altogether. But thanks to Fusion Visit, irrelevant or late content is a thing of the past.

Through a networking app, exhibitors and attendees can communicate via instant messaging in real time, so there’s no excuse for anyone to miss anything. And let’s face it: in a world built on instant messaging, real-time communication is imperative for meaningful interactions.

8. Feedback, please

In 2024, everything is measured and analysed, and in the event management industry, stats and analytics are generally used to make data-driven decisions to improve future events.

Insights gleaned from data are also instrumental in measuring success. With Fusion Visit, no stone is left unturned. Different types of information can be captured to help you determine the success of events. Additionally, through our partnership with Apteco , we can also segment and measure data in ways that would have been unimaginable only a few years ago.

9. In one place

Fusion Visit is like a wallet – it stores all your vital information in one place. From attendees’ basic details and scannable e-badges to day-by-day itineraries, all of which have been handcrafted by each user, Fusion Visit provides a one-stop shop for attendees. With our app, there are no more crumpled pieces of paper - just one digital wallet that's easy to access and clutter-free.

10. Safe as houses

All data captured on Fusion Visit is protected, which means confidential information such as usernames and passwords are stored safely and securely. The app's privacy controls and user authentication methods safeguard data, which means you can promise everyone using the app that their data is protected.

Need help with event management?

From one-off seminars to large-scale exhibitions across multiple continents, our software and hardware solutions enable you to plan, market and deliver world-class events more simply than ever.

Is Fusion and Apteco the perfect partnership?

Mon, 29 Apr 2024 08:29:18 GMT

Everyone knows the age-old adage ‘cash is king’. But in today’s world, it’s not only cash that’s a key asset – it’s data, too.

Cash remains king in the events and exhibitions sector – but data is queen. As a business that helps event organisers worldwide run successful events, we should know. It’s our job to know.

As we recently covered in an article about event networking apps , data underpins the bringing together of event attendees and exhibitors in numerous ways via Fusion Visit , our own event networking app.

But Fusion has another tool in its data-based toolkit: its partnership with Apteco , a software business focused on converting data into actionable insights.

With 35 years of experience, Apteco’s data-based product portfolio is exceptional. However, to access it, you need to go through an Apteco partner, which we are (and have been since 2009).

So, if you’re thinking of working with us and wondering how we can provide an extra layer of value via our work with Apteco, here are five things to consider.

1. A personal approach

When it comes to all things data, Apteco makes Fusion better. For example, its core product, Apteco FastStats, allows you to segment data, run advanced queries based on any metric, and integrate third-party data, such as that from social media.

From a personalisation perspective, you can use FastStats to gain insight into attendee likes based on their profile and then email them seminar recommendations accordingly. Or, if you want to target CEOs who attended your event, you can use FastStats to establish what interests them and send tailored communication likely to resonate with them.

2. Split three ways

With Apteco FastStats’ data segmentation, you can segment your data in many ways. You could segment by the basics, such as the total number of registrations they’ve received or the breakdown of an audience split by postcode or job level.

However, segmentation could also be done by something more niche, such as drive time, where you can profile attendees by the distance they travel to reach an event venue. By combining Apteco FastStats with Fusion, there are no limits to what can be analysed.

3. Data agnostic

With Apteco FastStats via Fusion, the data source doesn't matter - you can pull data from anywhere. For example, if you want to analyse social media interactions ahead of events, Apteco FastStats can shed light on who's engaged with your profile, whether it's likes, comments, or clicks.

This feature provides insight into your attendees' pre-event journeys, helping you establish what they like so you can send them relevant messages.

4. Fair share

With Apteco Orbit, a data insights platform, you can create reports and send dashboards to anyone. The feature allows you to create personalised dashboards with the metrics and segments you want to see via an easy-to-navigate interface.

Imagine it's 3 pm on a Friday, and your boss has requested niche statistics. This job would have taken hours in the past, but with Apteco Orbit, you can create the reports in seconds and share the dashboard with them.

5. Show reports

Events and exhibitions - even established ones - are continually evolving. With that in mind, you can use Apteco FastStats to establish what’s working well and what needs improvement - all in real time.

Remember the post-show lull, when you missed the buzz and excitement of an event and had to deal with hours and hours of post-event analysis? Well, now you can deal with it as the show progresses based on data you can access every minute.

Access event and exhibition experts via just one number: ours. From one-off seminars to large-scale exhibitions across multiple continents, our software and hardware solutions enable you to plan, market and deliver world-class events more simply than ever before.

How event networking apps are enriching the attendee experience – PART 1

Fri, 19 Apr 2024 15:03:35 GMT

Wasn’t life simpler when the success of your event mainly – if not only – hinged on the physical attendance of those you worked hard to attract?

What happened before or after the event mattered less; you just needed to get them there.

Of course, this has changed. An event’s success is no longer solely measured during the hours of the event. These days, organisers must ensure that the impact of their event and the attendee experience is maximised during the event and in the weeks before and after .

Thanks to event networking apps like Fusion Visit, our very own app , there are many ways organisers can add value to and enhance the event experience.

With that in mind, here are the first five of our top 10 benefits of using networking apps to transform audience engagement.

1. Take a military approach

Historically, when attending events, visitors would need a plan of attack that would make even the hardest of military leaders wince. It was hard work – and stressful. In the end, attendees would leave feeling they hadn't made the most of their visit.

With Fusion Visit , this can be avoided, as everything can be planned well in advance. From deciding on speakers to booking meetings, attendees can do most of the legwork before the big day so that all they need to do is simply turn up on the day.

2. Make a hit list

It’s not just speaker sessions and meetings that your attendees will want to lock in before the event itself. Major events and exhibitions are like festivals — there's always something happening.

Whether attendees want to test drive new products or plan where they’ll be eating, event apps allow visitors to use their time wisely and ensure they never miss a beat. Fusion Visit, for example, allows visitors to like the exhibitors they want to see, automatically creating a favourites list that can be easily accessed at any point.

3. Zone in

With our networking app, attendees can make a list of the exhibitors they want to see, plan their visits, and zone in on every exhibitor, getting detailed information on each one.

While our app includes basic features, like exhibitors' locations in the building, it also has features visitors can use to arrange meetings with exhibitors, rate them, and access their social media channels.

4. Next question

Attendees too shy to ask speakers their burning questions in front of a packed seminar room can submit questions via Fusion Visit .

Additionally, our app allows speakers to filter the questions, choosing ones they want to answer or those they think all attendees will find interesting. This app feature helps visitors and speakers add value to the event experience, as it encourages engagement.

5. Networking made simple

While we touched on the ability to book meetings earlier, this feature deserves its own section. After all, meeting people face-to-face may be the primary reason many people attend events.

With Fusion Visit, visitors can book meetings with exhibitors and fellow attendees by searching for their badge type. Like any calendar system, users can invite people to meet at a specific time and place. Additionally, they can use the Notes section to make an introduction. The invitee can either accept, decline, or propose a new time.

Look out for PART 2, where we'll reveal the other five benefits of using event networking apps.

Need help with event management?

From one-off seminars to large-scale exhibitions across multiple continents, our software and hardware solutions enable you to plan, market and deliver world-class events more simply than ever.

Four things you need to run GREAT events

Wed, 03 Apr 2024 17:14:27 GMT

As a business that specialises in helping event organisers around the globe run successful events (and by success, we’re referring to higher visitor engagement and improved ROI), we’re quite familiar with the ingredients required to make great events… well, great.

However, people often ask us ‘What are the most important aspects when it comes to events and technology?’. So, in a bid to answer the question and share our top tips, here are five that have been handpicked by the Fusion team.

1. A soft touch

At any large-scale event, countless things happen at once – most of which will be of no interest to a portion of your visitors, but some of which will be the very reason they’re there! How do you ensure that they’re suitably updated and have access to relevant information throughout their event journey?

Touchscreens, that’s how. Not only do touchscreens provide immediate access to the information that your visitors need, but they also help them avoid queues. They can simply turn up with a pre-supplied 6-digit code and download their visitor badge on the spot.

2. Lead capture app

Remember the days of old, when all the data you scanned from individuals’ badges was only viewed back in the office? Even then, only once you’d had a team debrief and sorted out the pre-event chaos left at the office were you able to review the data.

By this point, any data you gleaned had become a line entry in a CSV file somewhere. Well, now you can collect key event data and see who’s been to your stand in real time – even before they’ve left.

Why is this important? Because you can follow up with a lead immediately and strike while the iron’s hot. Our app, Fusion Exhibit , allows you to do just that. Additionally, event organisers no longer need to wait until the end of the day to see how busy they’ve been. Our app lets them quickly establish footfall figures and determine whether they’ve met attendance targets.

3. Visitor app

Going back a few years, the only pre-event engagement your attendees may have had with your event was printing their visitor badge before the event – and even then, it was probably placed in some drawer, only to be forgotten about and printed (again).

Thankfully, things have changed since then. Now, via our app, Fusion Visit , attendees can book meetings ahead of events and pre-book seminars they’re keen on attending. Apps like ours provide customer touchpoints and a way for you to increase engagement like never before.

4. People

Yes, we know … people do not fall under technology. But great people keep technology running smoothly, so we're adding them to our top five for that reason alone.

Additionally, great people help you overcome the challenges of running events so you can focus on what really matters. We have an experienced team of event specialists who can help you manage every aspect of your events. Good people are essential, regardless of the technology you’re using.

Looking for help with event management?

From one-off seminars to large-scale global exhibitions, Fusion can help you to plan, market and deliver world-class events more simply than ever before.

Fusion takes centre stage at the AEO Forums

Thu, 01 Feb 2024 09:54:33 GMT

Fusion ‘Official Registration Partner of Choice’ for the AEO Forums worked their magic and delivered a successful event.

Fusion was delighted to be part of The AEO Forums which this year focused on "The Power in You" by providing the tools and knowledge to unlock the potential for personal growth.

As Official Registration Partner, the Fusion team were on hand to provide full event registration services, tools and apps throughout the event. It was the perfect opportunity to launch our new brand which provided a brilliant conversation opener, establishing the foundations and a clear vision for a prosperous partnership with clients.

Steve Russell, Client Services Director at Fusion, had this to say about the event:

“It was great to be with the Team and proudly share our new Vision. I spoke with a number of clients we’ve known for years who were very interested in our future direction. We also showcased a new tablet solution for standalone badging and our zebra scanners producing real time analytics.”

Building on our long-standing relationship with AEO, we were delighted to play such a valuable role across these prestigious events. One of the highlights of The AEO Forums is the People’s Award ceremony.

Herbert Jan Hamersteen, Senior Account Manager at Fusion, presented the People's Award for Senior Marketing Manager to Ramya Jawahar of Informa. We spoke to Herb to find out a little more about the event and how it went:

"The day was amazing, lots of familiar faces and great to be able to chat to them in person away from your laptop and daily inbox. The Forums is always interesting for us as we get an insight into our clients’ world, the challenges they deal with and the areas that matter most to them".

Congratulations to all winners and the remarkable achievements you were recognised for, some of whom are no strangers to the Fusion team, as Mark Turtle, Business Development Manager commented:

“Several of our clients won awards including Nineteen Group and CloserStill . It was great to be part of their success and cheer them on the night”.

We look forward to participating at the next AEO Awards event in June and use our experience to ‘Run Better Events. Simply.’

Images supplied by the AEO.

Fusion ‘Official Registration Partner of Choice’ for the Association of Event Organisers

Sat, 20 Jan 2024 13:32:32 GMT

Fusion (previously Circdata) has been crowned the coveted status of ‘Official Registration Partner of Choice’ for the Association of Event Organisers (AEO) events throughout 2024.

Building on our long-standing relationship, we are delighted to play such a valuable role at AEO’s prestigious events.

The AEO Forums kick off this year’s event at the Business Design Centre on 26 January 2024. Last year, it attracted over 350 attendees who wanted to listen to over 20 speakers across an array of sessions that provided countless opportunities for like-minded individuals to get together and share ideas.

Each year, the AEO Forums deliver new and innovative content that is essential to the continued growth and development of event professionals and companies, regardless of their size.

The three-stream event covers operations, marketing and sales, and offers a fantastic opportunity to network with industry peers. It also attracts a wide range of people including marketeers, operations professionals, sales professionals and event managers.

With a great speaker line-up covering a wide range of hot topics, the much-anticipated forums offer an unrivalled learning experience for AEO members and the wider industry.

As Official Registration Partner, the Fusion team will be on hand to provide full event registration services, tools and apps throughout the event. We look forward to bringing our years of experience and on-site registration technology to ‘Deliver Better Events. Simply’.

Fusion gets a fresh look

Fri, 19 Jan 2024 19:28:04 GMT

Following the recent name change from Circdata to Fusion®, we are proud to announce the launch of our new website – www.fusion-events.co.uk where we will share useful information and keep you up-to-date with the latest Fusion news and events.

Our company name change away from Circ d ata allows us to align with our revised portfolio of software and hardware event management solutions. Fusion® our new name is accompanied by a new visual identity that better aligns our innovative Fusion Event Hub , Fusion Exhibit and Fusion Visit suite of products.

The website is an integral part of the Fusion rebrand, as it provides a space where we can share industry expertise and insights, all of which are aligned with our revised portfolio of software and hardware event management solutions.

As the market leader in event management, our site reflects our brand and positions us as the number one choice for an event partner. It also illustrates our experience of covering a multitude of sectors including healthcare, veterinary, IT, automotive, food, marine, sustainability, construction and travel.

We hope you enjoy our intuitive layout and find it user-friendly following the introduction of streamlined menus, simplified navigation and enhanced visual imagery.

Combined with enhanced content and optimisation for mobile devices, the new site facilitates improved interaction with Fusion online.

We plan to evolve the site over the coming months to focus on the amazing events we have the pleasure of supporting, and look forward to highlighting our clients’ journeys through case studies and testimonials in a dedicated client section.

We hope you find the new website fresh and modern; we've worked hard to make sure it’s designed to help organisers and exhibitors make well-informed decisions about how to Run Better Events. Simply.

‘Super Sabina’ gets national recognition

Fri, 19 Jan 2024 11:54:20 GMT

After more than 10 years with Fusion (previously Circdata) our key account manager Sabina Komosa received national recognition after being selected as one of only three UK finalists for the Best Account Manager category in the EN Supplier Awards.

The EN Supplier Awards is run by Exhibition News – the only publication dedicated to the UK exhibition industry. The 2023 awards ceremony, which was held at Epsom Downs Racecourse towards the end of summer, saw over 70 hopeful finalists all vying for a national award across 16 categories.

Shortlisted for her commitment to delivering client satisfaction, her team collaboration skills and a longstanding history of demonstrating high levels of customer service, Sabina was up for the award alongside two other companies including Immersive AV and Motive Exhibitions.

On making it to the final awards ceremony, Sabina comments: “Attending the national awards ceremony was a wonderful experience and I’m delighted to have made it that far. Whilst I didn’t quite collect the award, it’s great to have been recognised for my contribution towards the events industry. I love my job and really enjoy seeing the whole process take shape. It’s also really rewarding when everyone’s happy and the event is a success. I never tire of that.”

A number of achievements were highlighted as part of Sabina’s shortlisting. These included how she supported the growth of CloserStill Media’s account, which has more than doubled over the years that she has been working with them. Additionally, after recommending Fusion technology to Revolution Events, the business incorporated it within all their events throughout 2023.

On what lies in store for 2024, Sabina adds: “It’s an exciting time for Fusion, particularly as we’re now part of ClearCourse Membership Services. I expect this year to be bigger, better and busie as we increase our UK presence with the additional support of ClearCourse. As the US events landscape continues to open up, I also foresee much more on-site support at some of the big events that are scheduled to take place over the next 12 months.”

Fusion® announces company name change away from Circdata

Thu, 18 Jan 2024 13:24:09 GMT

Fusion® announces company name change away from Circdata to align with revised portfolio of software and hardware event management solutions. Announcement comes as Fusion renews contract to be official registration partner to the Association of Event Organisers (AEO) .

Fusion®, provider of event management tools to the world’s leading exhibition and conference organisers, has announced a company name change away from its previous title of Circdata Ltd. The new name is accompanied by a revised visual identity and better aligns the organisation with its innovative Fusion Event Hub, Fusion Exhibit and Fusion Visit suite of products.

Developed with Fusion’s 25+ years of experience in the events management sector, this portfolio of software, mobile app and on-site registration technology allows organisers, exhibitors and attendees to deliver better events, more simply.

For organisers, Fusion Event Hub provides planning, management and registration tools together with innovative heatmap analytics and networking solutions. For exhibitors, Fusion Exhibit brings lead capture devices and apps that maximise event ROI and allow event staff to immediately scan, qualify and connect with customers. Attendees are also catered for by Fusion Visit, a fully featured visitor planning app with event registration, entry, scheduling, exhibitor profiles, floor plans and digital brochure collection.

“Circdata began as a means for magazine publishing clients to leverage their circulation audience towards event registration,” said Fusion product director, Rich Mullins. “As the exhibition and conference industry developed, our strategy has evolved, and the new Fusion name reflects our commitment to servicing global clients’ changing needs.”

During the last 12 months, Fusion has supported more than 100 events across the UK, Europe, Asia and the Americas with more than three million scans of attendee badges being made. At a single client event, the Fusion Visit app has registered up to 28,000 individual engagements. Data from every interaction is processed in real time to provide an industry leading dashboard of analytics tools for organisers and their exhibitors.

The first public unveiling of the new company name is at the Association of Event Organisers (AEO) forum on 26 January 2024 in London, UK. Fusion is once again appointed as the official registration partner for this prestigious event and product experts will be available throughout the day to discuss how our technologies can improve the delivery and value of other events.

Fusion bringing experience to event management

Mon, 15 Jan 2024 10:23:27 GMT

As the go-to event technology supplier for many of the world’s leading exhibition and conference organisers Fusion brings experience to event management.

Fusion is excited to introduce our new series of 'Lunch and Learn' sessions focused on Event Management Best Practices , and will showcase the latest tech to ensure you deliver world class events that achieve higher engagement.

These free 45 minutes sessions are open to anyone who is interested in tools to effectively and efficiently manage events.

Each quarter we'll explore new topics, discuss challenges, and share how people also use Fusion to achieve this. From gaining deep customer insights to delivering ROI solutions for your exhibitors, exploring the value of a heat map, and much more you can be sure to learn and benefit from these best practice sessions.

Join us for the first of our informative sessions hosted by Mark Turtle, Business Development Manager at Fusion where we will discuss best practices, tools, and tips to optimise your events.

There will also be an opportunity to ask Mark questions during this interactive webinar.

We hope you can make it and are looking forward to engaging with you, click here to register .